A global energy leader sought to enter the automotive market with a transformative idea: a digital platform that would revolutionize car care by creating transparency for consumers and empowering service providers.
They approached us with an initial idea, which we transformed into a robust prototype for pitching to high-level executives and bringing the concept to life.
The Opportunity
The car care industry faced several critical challenges.
Customers were distrustful of auto-service diagnoses due to price opacity and lack of knowledge.
A lack of standardization resulted in a wide variance in pricing and service quality.
Existing processes were complicated and frustrating and time-consuming for customers.
The solutions for businesses were fragmented, with no industry product to perpetuate offers across channels.
The Solution
Offer consumers a transparent and streamlined experience, reducing frustration.
Provide shops with greater exposure and standardization in the industry.
Enable data-driven, insight-based decisions.
Drive consumers to shops, increasing profitability as the network grows.
Discovery
Our team began by sifting through past research the client had conducted.
This effort was led by our team’s researcher, who distilled this information into a few key insights for the two sides of the market.
Consumers
Reliable Service
Consumers often struggle to locate trustworthy car care services
Transparency
There’s a significant gap in visibility into service progress and costs.
Providers
Efficient Tools
Service providers need better tools to manage operations and customer interactions.
Broken Market
Current solutions fail to unify disparate processes and information, creating inefficiencies.
